MPS Marketing Communications Ltd, the
company that was awarded the tender ‘Communications and Information Campaign’,
formulated the communication strategy that was presented to the project leader
as part of its role in delivering the communication campaign. This strategy is
being put into practice by the publication of brochures and DVDs that are being
distributed to farmers and breeders. An InfoNitrates logo was also developed,
representing the soil, groundwater, a water drop and a plant with the very good
sign representing good practice.
and information boards, as well as in official
documents such as attendance sheets used in village meetings.
This logo was used in all the promotional material including the brochures, DVDs, roll-up banners
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