Village Meeting Locations

Birzebbuga Village Meeting (13th September, 2013)

Burmarrad Village Meeting (15th, October, 2013)

Dingli Village Meeting (10th October, 2013)

Gharb Village Meeting (6th June, 2013)

Gharghur Village Meeting (8th October, 2013)

Gudja Village Meeting (10th July, 2013)

Haz-Zebbug Village Meeting (18th June, 2013)

Kercem Village Meeting (31st May, 2013)

Manikata Village Meeting (23rd May, 2013)

Marsascala Village Meeting (26th September, 2013)

Marsaxlokk Village Meeting (12th September, 2013)

MCAST Agribusiness Open Weekend (1st June, 2013)

Mosta Village Meeting (3rd July, 2013)

Mtarfa Village Meeting (5th July, 2013) 

Nadur Village Meeting (28th May, 2013)

Qrendi Village Meeting (13th June, 2013)

Rabat Village Meeting (17th September, 2013)

Safi Village Meeting (11th June, 2013)

San Pawl Village Meeting (3rd October, 2013)

Sannat Village Meeting (5th June, 2013)

Siggiewi Village Meeting (14th June, 2013)

Ta' Qali Village Meeting (19th September, 2013)

Xaghra Village Meeting (4th May, 2013)

Xemxija Village Meeting (1st October, 2013)

Xghajra Village Meeting (27th September, 2013)

Zabbar Village Meeting (17th October, 2013)

Zebbug Gozo, Village Meeting (30th May, 2013)

Zurrieq Village Meeting (16th May, 2013)

InfoNitrates Billboard Locations

  Xrobb l-Ghagin Nature Park, Marsascala

 Farmer's Market ta' Qali

Civil Abattoir Marsa

Pitkali Markets Ta' Qali

 VitiMalta Premesis, Buskett

Kennedy Grove, Salini

                  

Ta' Bajjada, Siggiewi

       Ghammieri Government Farm

 Civil Abattoir Xewkija, Gozo.

Xewkija Government Farm, Gozo

Action C3: Replication of DVDs and their distribution

The authoring and replication of 20,000 DVDs;

forming as part of the communications tender that is being undertaken by MPS Ltd. These informative DVDs are based on information that was provided by the InfoNitrates trainers and by the Nitrates Unit. Filming of farmers, breeders, agricultural landscape and trainers working on the project was all coordinated by InfoNitrates trainers together with the filming staff at MPS. The 20-minute audiovisual DVD explains the InfoNitrates project, the effects of nitrates, the role of farmers and breeders, as well as farmers’ obligations under the Nitrates Action Plan. Dr Mario Spiteri, Director General Rural Development and Aquaculture, and Dr Justin Zahra, Director of Agriculture, were interviewed and feature in the DVD explaining the effects of nitrates and the purpose of the project respectively. These DVDs are being disseminated together with Informative brochures at Village Meetings, at the Front Office in Pitkali Market at Ta’ Qali as well as in various rural local councils around Malta and Gozo.

Action B2: Course for trainers

The first course for trainers was held in November 2012 for the four (4) trainers that were engaged in 2012. A more intensive course was delivered to all thirteen (13) trainers between 5^th and 14^th February 2013. This course was aimed at transferring the necessary theoretical knowledge and skills in order to deliver the campaign’s key messages to the target audience. The course was held in collaboration with the Directorate of Agriculture, the Veterinary Department and the Control Unit at the Paying Agency over a period of one week at the project premises. Moreover, trainers were given practical soil sampling training in the field as well as soil analysis demonstration in the lab prior to their proper engagement on the field. At the end of the training sessions, a short exam was held to assess the trainer’s knowledge on the nitrates directive, soil analysis, animal welfare issues, cross compliance as well as health and safety issues. In this exam, that was held on 15^th February 2013, Trainers obtained marks that varied between 68% and 96%, with an average of 85%.

Action C5: Outdoor Campaign

The Outdoor campaign in the form of twenty-nine (29) village meetings was delivered in the months of May, June, September and October so as to avoid assembling people under tents in the hot summer months of July and August. The format of these village meetings involved the setting up of a 4metre by 4metre tent with 25 chairs, a 50-inch TV with DVD player on a stand and two InfoNitrates banners. InfoNitrates Trainers had the responsibility to organise these meetings by inviting farmers and breeders for a meeting in their home village. Two (2) trainers delivered these events by presenting the project, showing the DVD and discussing the way forward with their audience, apart from answering any technical questions that arise. This action included also the presence of InfoNitrates tent in a national fair, which was chosen to be at the MCAST Agribusiness open weekend on 1st and 2nd June 2013. The village meetings organised by InfoNitrates campaign were the following:

16/05/2013	Żurrieq
21/05/2013	Mġarr
23/05/2013	Manikata
28/05/2013	Nadur
30/05/2013	Żebbuġ Gozo
04/06/2013	Xagħra
05/06/2013	Sannat
06/06/2013	Għarb
11/06/2013	Safi
31/06/2013	Kerċem
13/06/2013	Qrendi
14/06/2013	Siġġiewi
18/06/2013	Ħaż-żebbuġ
03/09/2013	Mosta
05/09/2013	Mtarfa
10/09/2013	Gudja
12/09/2013	Marsaxlokk
13/09/2013	Birżebbuġia
17/09/2013	Rabat
19/09/2013	Ta’ Qali
20/09/2013	Magħtab
26/09/2013	Marsaskala
27/09/2013	Xgħajra
01/10/2013	Xemxija
03/10/2013	San Pawl il-Baħar
08/10/2013	Għargħur
10/10/2013	Dingli
15/10/2012	Burmarrad
17/10/2013	Żabbar

Action C2: Printing of informative brochures and their distribution

The design and printing of 20,000 informative brochures was completed by MPS in collaboration with the InfoNitrates trainers and the Directorate of Agriculture. The content within the brochure was assembled by trainers and vetted by the Nitrates Unit and the Director of Agriculture. These informative brochures are being distributed to farmers and livestock breeders in village meetings during which an explanation of the project is delivered by trainers. Two hundred (200) brochures were printed in English, some of which were distributed in the national fair at the MCAST Agribusiness open weekend on 1st and 2nd June 2013. All the 20,000 brochures were delivered by MPS to the InfoNitrates office on 29th May 2013. This brochure is also being disseminated at the Front Office in Pitkali Market at Ta’ Qali as well as in various rural local councils around Malta and Gozo.

Action B1: Setting up of stakeholders’ forum

A stakeholders’ forum was set up and the first meeting took place on 30^th July 2012. The most relevant and largest farming co-operatives were identified and chosen to form part of the forum. The role of the forum was to express its views on any aspect of the project so that the project’s objectives are reached in an effective manner. In addition, any suggestions submitted by the stakeholders related to the project were considered by the project management team. Another stakeholders’ meeting took place in Government Farm at Xewkija with farmers and the livestock sector in Gozo on 28^th June 2013. This meeting followed up on the project launch and the village meetings which took place in six localities in Gozo. This forum is serving as a platform where the project deliverables are discussed with the representatives of the main stakeholders, namely farmer and breeder associations. A meeting for the same stakeholders is planned for February, 2014 in Malta to discuss the way forward with project following a six month project extension.

Action C6: Freephone Service

A freephone service has been set up to cater for any queries that farmers and livestock breeders may have with respect to the information relayed by InfoNitrates project or on the Nitrates Action Plan. The freephone service started on 15th February 2013 by informing the farmers and breeders of the service via an SMS. Farmers were again notified by another SMS on 20th May 2013 and are being informed during village meetings and on the informative brochure as well as DVD. The freephone number, which is 80074441, is being widely used on queries related on the project technicalities, on obligations of farmers on the storage, as well as on the proper way to apply nitrates.

One of the Trainers on freephone service

Action C1: Devise a Communication Strategy

MPS Marketing Communications Ltd, the company that was awarded the tender ‘Communications and Information Campaign’, formulated the communication strategy that was presented to the project leader as part of its role in delivering the communication campaign. This strategy is being put into practice by the publication of brochures and DVDs that are being distributed to farmers and breeders. An InfoNitrates logo was also developed, representing the soil, groundwater, a water drop and a plant with the very good sign representing good practice. 

This logo was used in all the promotional material including the brochures, DVDs, roll-up banners

 and information boards, as well as in official documents such as attendance sheets used in village meetings. 

Action C4: Official launch of campaign

A soft launch of the campaign was carried out on 16^th December 2012. Nevertheless, an official launch was delivered in the Xewkija Experimental Farm in Gozo on 15th May 2013, followed by a replica in the Żebbiegħ square in Imġarr, Malta on 21st May 2013.

InfoNitrates Communication Campaign Launch in the Żebbiegħ square in Imġarr. 

Registering for the Malta campaign launch

InfoNitrates campaign launch in Malta; Zebbiegh, 21st May 2013.

Dr. Justin Zahra, Dr. Mario Spiteri and Mr. Eman Vella addressing the farmers at the Malta Launch on the 21st May 2013.

The Venue of the Malta launch at Zebbiegh square in Imgarr.

 Trainers Discussing the Nitrates Action Programme at the Malta campaign launch

 The Venue of the Malta launch at Zebbiegh square in Imgarr.

These two launches were delivered in line with the requirements of the grant agreement as reflected in the communications tender. A 10metre by 10metre tent was used, a projector was set up for the viewing of the DVD, registration of attendees was carried out at the start of the event, food was provided, various representatives of authorities were invited, informative brochures were delivered to all present and the Gozo event featured in the local media;

Kampanja u proġetti relatati man-National Nitrates Action Plan

(maltarightnow.com)

Proper use and management of nitrates

(The Malta Independent Online)

Gozo campaign on the proper use & management of Nitrates
(Gozo News)

Nitrates campaign launched - (2012, October 16)

(di-ve.com)

Vella, F. Farmers and livestock breeders to receive training on fertilisation management. (2012, October 17)

(The Malta Independent Online)

Muscat, C. (2012, October 16). Kampanja biex jiġu kkontrollati n-nitrati fil-ħamrija

(maltarightnow.com)

Dalli, M. (2012, October 16). Minister launches information campaign to manage nitrate in agriculture, livestock

(Malta Today)

Campaign to manage nitrate use launched. (2012, October 16)

(timesofmalta.com)

Action programme to cut down on nitrate levels in ground water

(timesofmalta.com)

TINBEDA KAMPANJA TA’ INFORMAZZJONI U KOMUNIKAZZJONI GĦALL-UŻU U L-IMMANIĠĠJAR ADDATTAT TAN-NITRATI FL-AGRIKOLTURA U GĦAL MIN IRABBI L-ANNIMALI

InfoNitrates Communication Campaign Launch in Gozo

InfoNitrates Trainers at Xewkija Launch, 15th May, 2013

Attendees at Xewkija InfoNitrates Campaign Launch, 15th May, 2013

Dr. Justin Zahra (Director of Agriculture) and Mr. Eman Vella (Project Manager), 15th May, 2013

Xewkija Campaign Launch on 15th May, 2013

Trainers Discussing the Nitrates Action Program at Xewkija Launch, 15th May, 2013

Trainers Discussing the Nitrates Action Program at Xewkija Launch, 15th May, 2013.

Both events were well attended and the feedback was positive from all the stakeholders. The latter were invited to use the freephone service for any query and follow-up with the InfoNitrates team.